Social media will continue to grow in popularity and reach in 2022. With an ever-changing landscape and new trends emerging all the time, we tell you everything you need to know about this year’s biggest trends.
1. Video continues to shine
Video content will continue to boom, with all of the major social channels pushing this more interactive form of content in 2022. Video keeps users attention for longer than text- or image-based posts, which is why all of the social channels prioritise it. Video is incredibly inclusive, attracting audiences of all ages and interests. You only have to look at the global success of TikTok and Instagram Reels to know that you should be embracing the power of video this year.
2. Brands become human
Today more than ever, it’s important for brands to appear transparent, genuine and wholly committed to sticking to their mission statement and corporate promises. Leaders are increasingly stepping up to be seen, leveraging their social presence as an extension of the brand. Customers want to be shown by brands that they’re being true to their brand values and delivering on them every step of the way. Brands that do this effectively will gain more customers who will ultimately have stronger brand loyalty.
3. Short-form content is king
As humans are now said to have shorter attention spans than a goldfish (humans 8 seconds, goldfish 9 seconds), it’s imperative that content connects quickly. We are bombarded with data, content and marketing messages all day, every day, so it’s crucial that your content stands out in 2022. That means short-form, easily digestible videos and text that instantly connect with consumers. Try to keep any video content to under a minute and copy on social media posts short and to the point with a clear call to action.
4. Social commerce goes big
Social media and shopping – a match made in heaven? Well, it certainly looks that way. As social media continues to grow, so do the opportunities for brands to sell to an engaged, targeted audience of online users. When you allow people to shop via your social media channels, they’re more likely to stay on the platform for longer and generate more sales revenue for your business. Just look at TikTok; products advertised via the platform can sell out in days, particularly when linked to a digital influencer. Augmented Reality (AR) and Virtual Reality (VR) are also creating new ways for customers to shop. That includes things like virtual showrooms and clever filters that show shoppers what products look like on them. Embrace this trend in 2022 and watch sales soar.