What makes a good PR agency?
PR is the management of reputation. Public Relations professionals help a business, brand or individual to build a positive reputation with their publics through various methods of communication. Whatever the channel, whether it is traditional news media or social, PR allows you to take control of what people say and think about you, your organisation, business or product. A PR agency can also help clients defend their profile during a crisis that threatens their credibility.
Whether you require a product launch campaign, want to build media awareness, establish a reputation among peers or provide a strong digital image through collaboration with influencersour team of PR specialists offer a package that works from concept to coverage. A full service PR agency will have an integrated approach, which means that using multi-channel tactics will produce successful results.
Having a cohesive plan is core to the success of a PR campaign. Communication is essential to build a relationship between agency and client. Regular contact whether that’s via email, phone or zoom to provide updates and project development is important for both parties to create a successful outcome. Your goal should be clear with the PR team and your brands values and message should be considered throughout all stages. It is important that you know the agency has spent considerable time understanding exactly what you offer and personal approaches are made to adapt to individual clients – as one size does not fit all. Investment and time are key factors that determine whether your brand will spark interest and encourage you to take ownership of the refreshing changes to your brand.
At Green Row PR we use multi-channel tactics to amplify awareness and drive online traffic to our clients’ websites. We offer a large range of services for traditional news media and have great knowledge of digital practises. We recognise that some businesses prefer to stick to traditional PR methods such as press releases and articles and others are eager to invest more focus on digital and social channels which are having a fundamental impact on the nature of modern PR. However your business works best we will cater our skills for you, following the latest media trends and using a range of platforms that will enhance success.
Based in Brighton, we are surrounded by a multitude of various businesses and a growing book of contacts. Although we live and experience what this bustling seaside city offers we also provide PR campaigns for clients across the country. Our small and talented team of PR professionals bring first-hand experience of working for leading businesses in the sectors in which we operate. Our team acts as an extension of your team, providing our full support for your requirements and issues, and offer one-to-one media training empowering others to develop their own PR skills. We invest in developing a deep understanding of your business and together we create strong campaigns that hook audiences with attention-grabbing headlines, impressive launches and influencer endorsements fuelled by insight, creativity and industry expertise. We work hard to build relationships and engage with your target audience to deliver award-winning PR, digital and social media campaigns you need for impressive results.