We are supporting Feed London

Feed London

Give the gift of Christmas dinner this year

We are delighted to be helping Miracles Charity which is to launch a major new initiative to support vulnerable families on Christmas Day. Containing all the ingredients to prepare a festive Christmas meal, Feed London’s food boxes will be delivered to some of the 1,000’s families predicted to go without a meal on Christmas Day in London.

By donating £25 people can give the gift of Christmas dinner. Businesses and corporations are also invited to purchase a complete family hamper for £175. Feed London desperately needs the support of the London community – from local business and from local citizens in each borough.

Even before the pandemic, in 2019, the Greater London Authority estimated that 400,000 children aged 16 or under faced food poverty and food insecurity. 

The Feed London Christmas box contains all the ingredients to produce Christmas dinner complete with recipes, traditional Christmas crackers, aprons for the children (so they can cook on the big day), a supermarket voucher, Christmas pudding and vegan options.  

Buy a box and donate at www.feedlondon.org/ priced at £25 per Christmas dinner, or £175 for the complete family hamper.

James Burton, Project Director, Feed London, said; “There are many reasons why a family might be living in poverty but for children it’s simple: they are born into it. We believe in taking a whole family approach. We want to encourage long-term healthy eating and to introduce children to the fun of cooking – because nothing tastes better than food you have cooked yourself.”

Feed London and Miracles run year round campaigns to benefit children living in poverty. London has the highest rates of poverty of any English region. In London there are 700,000+ children living in poverty – that’s more than in Scotland and Wales combined. The 5 Boroughs with the highest rates of poverty (after Housing costs) are; Tower Hamlets, 53%; Newham, 43%; Hackney, 41%; Westminster, 41%; and Islington, 40%.

Save the children’s survey of households on universal credit or working tax credits found nearly two-thirds had run up debts over the past two months, 60% had cut down on food and other basics, and over a third had relied on charities for food and clothes. According to this research over a quarter of respondents said it was harder to afford food compared to the start of the pandemic, while 22% reported using a food bank.

We are helping to raise awareness with PR.

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