Producing outstanding stories

person holding white and blue business paper

No matter what sector, brand or product quality stories are what all media and online news outlets want. But, right now, it is more important than ever to create outstanding stories and here’s why:

People often ask me if we still do ‘press releases’ or if there’s some other more digitally advanced way of communicating. In reality we use a whole box of tricks to get our stories noticed – and we need to because it has never been more competitive to get into the press.

Many different bodies are all fighting over the same space in rapidly reducing newspapers. Papers themselves are smaller than ever with less advertising and more expensive printing costs, the number of pages in a newspaper has been reduced across the board by an average of nearly 20 per cent making it harder than ever to land coverage.

We know about the switch online, but when you consider that the front pages of all newspapers contain the biggest international news of the day, the back is dedicated to sport and the middle to lifestyle features, you can see how the space for products, brands and people is massively reduced and therefore only the most outstanding stories will land successfully.

Reduction in national newspaper space:

PublicationNumber of pages November 2019Number of pages November 2020Difference in pagesPercentage difference in pages %
The Sun64568-12.5
Daily Mirror726012-16.7
Daily Star56488-14.3
Daily Express72608– 16.7
Daily Mail1008812– 12
Daily Telegraph40346– 15
The Times76724– 5.3
Guardian564016– 28.6
Average page decrease   19%

Leave a Reply

%d bloggers like this: