Public relations (PR) is the practice of creating and maintaining goodwill and mutual understanding between an organization and its publics. PR is a strategic communication that builds mutually beneficial relationships between organizations and their publics. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and nongovernmental organizations, and nonprofit organizations.
Is purpose really what the consumer is seeking? The truth about purpose and performance, the dangers of ‘values disconnect’, multiple consumer personas and the what, why, who. Simon Sinek says that consumers don’t care WHAT you make but WHY you make it, it’s all about your ethos and values (your purpose). But is that true? The answer is notContinue reading “Guest blog: Chris Arnold on the importance of purpose in business”
Once you have your purpose and identity cracked there are 5 things that every brand should have in their output for 2022. Here’s what we’ll be implementing in 2022… 1. Email marketing Gone are the days of sending out blanket emails to customers. 2022 will see the emergence of hyper-segmentation of your subscriber database andContinue reading “Five marketing trends for 2022“
Jason Bull, Eurostar Commodities
We’re not sure how we feel about this because we love WhatsApp but the experts are predicting a mass extinction event. A new national survey has revealed the full extent of the WhatsApp mass exodus, with 12.6 million Brits either having deleted the messaging app or planning to do so, as concerns about data sharingContinue reading “Experts predict a mass exodus from WhatsApp”
Whatever stage your business is at you need a stack of apps at your fingertips to engage your audience efficiently and creatively. One thing all start-ups know is that it takes money to make money. When you are trying to get your company off the ground, it seems like every tiny move you make comesContinue reading “The apps that you need in your everyday stack”
Grimes sold 10 images of digital artwork, the most expensive for nearly $400,000, to someone who wanted ownership of the online goods. Its not a marketing trend – it is genuine artwork.
I really like it that consumers are getting harder to read, and are breaking free from the demographic standard boxes which have captured them.
The never ending story of Covid19 is still dominating the news agenda, as it has done for the last 12 months. But it doesn’t mean that there aren’t any opportunities to get brands impressive coverage in print, broadcast and online. We’ve had a look at the editorial output of different publications and this is whatContinue reading “How to get coverage in the press right now”
The space in newspapers is getting smaller