Charity AbScent features in BBC news

The BBC team used the smell and taste loss charity, AbScent and its smell training workshops to illustrate the way in which Covid-10 negatively affects the brain, and what people might do to try and retrain their brains. A new study has found that even mild cases of covid-19 can cause changes in the brain.Continue reading “Charity AbScent features in BBC news”

Guest blog: Chris Arnold on the importance of purpose in business

Is purpose really what the consumer is seeking? The truth about purpose and performance, the dangers of ‘values disconnect’, multiple consumer personas and the what, why, who.  Simon Sinek says that consumers don’t care WHAT you make but WHY you make it, it’s all about your ethos and values (your purpose). But is that true? The answer is notContinue reading “Guest blog: Chris Arnold on the importance of purpose in business”

Four social media trends to watch in 2022

Social media will continue to grow in popularity and reach in 2022. With an ever-changing landscape and new trends emerging all the time, we tell you everything you need to know about this year’s biggest trends. 1. Video continues to shine Video content will continue to boom, with all of the major social channels pushingContinue reading Four social media trends to watch in 2022

Five marketing trends for 2022

Once you have your purpose and identity cracked there are 5 things that every brand should have in their output for 2022. Here’s what we’ll be implementing in 2022… 1. Email marketing Gone are the days of sending out blanket emails to customers. 2022 will see the emergence of hyper-segmentation of your subscriber database andContinue reading Five marketing trends for 2022

Experts predict a mass exodus from WhatsApp

We’re not sure how we feel about this because we love WhatsApp but the experts are predicting a mass extinction event. A new national survey has revealed the full extent of the WhatsApp mass exodus, with 12.6 million Brits either having deleted the messaging app or planning to do so, as concerns about data sharingContinue reading “Experts predict a mass exodus from WhatsApp”

The apps that you need in your everyday stack

Whatever stage your business is at you need a stack of apps at your fingertips to engage your audience efficiently and creatively. One thing all start-ups know is that it takes money to make money. When you are trying to get your company off the ground, it seems like every tiny move you make comesContinue reading “The apps that you need in your everyday stack”