Scientists find trigger molecule

We are delighted to play a small part in working with AbScent charity and leading scientists to announce the launch of their groundbreaking paper in Nature. For the first time leading scientists identified the highly potent odour molecule that is common in many foods including coffee, onions and garlic and which is so troublesome forContinue reading “Scientists find trigger molecule”

Nielsen Revealed Results of their UK-wide LGBTQ+

Inclusion in Advertising and Content Survey Nielsen has revealed the results of a UK wide survey, conducted in collaboration with Dynata, into inclusivity in programming and advertising content, and the general media consumption of the LGBTQ+ community.  10% of the LGBTQ+ community report they have been the recipient of an advertisement online based on theirContinue reading “Nielsen Revealed Results of their UK-wide LGBTQ+”

Five marketing trends for 2022

Once you have your purpose and identity cracked there are 5 things that every brand should have in their output for 2022. Here’s what we’ll be implementing in 2022… 1. Email marketing Gone are the days of sending out blanket emails to customers. 2022 will see the emergence of hyper-segmentation of your subscriber database andContinue reading Five marketing trends for 2022

How to get coverage in the press right now

The never ending story of Covid19 is still dominating the news agenda, as it has done for the last 12 months. But it doesn’t mean that there aren’t any opportunities to get brands impressive coverage in print, broadcast and online.  We’ve had a look at the editorial output of different publications and this is whatContinue reading “How to get coverage in the press right now”