Nielsen Revealed Results of their UK-wide LGBTQ+

Inclusion in Advertising and Content Survey Nielsen has revealed the results of a UK wide survey, conducted in collaboration with Dynata, into inclusivity in programming and advertising content, and the general media consumption of the LGBTQ+ community.  10% of the LGBTQ+ community report they have been the recipient of an advertisement online based on theirContinue reading “Nielsen Revealed Results of their UK-wide LGBTQ+”

Digital forecasts significant growth by 2026

Juniper’s new study from has found that the total market value of digital content will reach $432 billion by 2026; rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value takes into account pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.

Sampling is eternal and here’s why…

Benefits of giving out free samples You might be a little reluctant to give away free samples or demonstrations of your products and services. After all, there’s no guarantee that you’ll see a return on your investment. However, isn’t that the same for any other form of marketing? Promotional merchandise is all about raising brandContinue reading “Sampling is eternal and here’s why…”