Nielsen Revealed Results of their UK-wide LGBTQ+

Inclusion in Advertising and Content Survey Nielsen has revealed the results of a UK wide survey, conducted in collaboration with Dynata, into inclusivity in programming and advertising content, and the general media consumption of the LGBTQ+ community.  10% of the LGBTQ+ community report they have been the recipient of an advertisement online based on theirContinue reading “Nielsen Revealed Results of their UK-wide LGBTQ+”

Digital forecasts significant growth by 2026

Juniper’s new study from has found that the total market value of digital content will reach $432 billion by 2026; rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value takes into account pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.

NHS enters the 100 Most Connected UK Brands Index

After an unprecedented year for the NHS it enters the UK’s most connected brand index for the very first time. Results show that the NHS brand is a crucial, indispensable and loved institution for British people. The NHS enters the Index for the first time in 2nd place – ranking higher than Google, Netflix andContinue reading “NHS enters the 100 Most Connected UK Brands Index”

Sampling is eternal and here’s why…

Benefits of giving out free samples You might be a little reluctant to give away free samples or demonstrations of your products and services. After all, there’s no guarantee that you’ll see a return on your investment. However, isn’t that the same for any other form of marketing? Promotional merchandise is all about raising brandContinue reading “Sampling is eternal and here’s why…”