Scientists find trigger molecule

We are delighted to play a small part in working with AbScent charity and leading scientists to announce the launch of their groundbreaking paper in Nature. For the first time leading scientists identified the highly potent odour molecule that is common in many foods including coffee, onions and garlic and which is so troublesome forContinue reading “Scientists find trigger molecule”

Four social media trends to watch in 2022

Social media will continue to grow in popularity and reach in 2022. With an ever-changing landscape and new trends emerging all the time, we tell you everything you need to know about this year’s biggest trends. 1. Video continues to shine Video content will continue to boom, with all of the major social channels pushingContinue reading Four social media trends to watch in 2022

How to get coverage in the press right now

The never ending story of Covid19 is still dominating the news agenda, as it has done for the last 12 months. But it doesn’t mean that there aren’t any opportunities to get brands impressive coverage in print, broadcast and online.  We’ve had a look at the editorial output of different publications and this is whatContinue reading “How to get coverage in the press right now”