Inclusion in Advertising and Content Survey Nielsen has revealed the results of a UK wide survey, conducted in collaboration with Dynata, into inclusivity in programming and advertising content, and the general media consumption of the LGBTQ+ community. 10% of the LGBTQ+ community report they have been the recipient of an advertisement online based on theirContinue reading “Nielsen Revealed Results of their UK-wide LGBTQ+”
Tag Archives: who does PR for Lidl
Five marketing trends for 2022
Once you have your purpose and identity cracked there are 5 things that every brand should have in their output for 2022. Here’s what we’ll be implementing in 2022… 1. Email marketing Gone are the days of sending out blanket emails to customers. 2022 will see the emergence of hyper-segmentation of your subscriber database andContinue reading “Five marketing trends for 2022“
How a Yorkshire food importer is navigating a perfect storm
Jason Bull, Eurostar Commodities
Introducing De Havilland gin
We are delighted to be launching De Havilland gin into the UK market. It is created by aviators and inspired by the first commercial jet from between London and Johannesburg…
WOLFCROWN CELEBRATES FESTIVAL DE CANNES
Saorsie_Ronan at the Wolfcrown gallery
How to get coverage in the press right now
The never ending story of Covid19 is still dominating the news agenda, as it has done for the last 12 months. But it doesn’t mean that there aren’t any opportunities to get brands impressive coverage in print, broadcast and online. We’ve had a look at the editorial output of different publications and this is whatContinue reading “How to get coverage in the press right now”
Lidl’s Middle Class Wine Drinkers
We were blown away with the scale of our campaign for Lidl. To drive trial into a more mainstream ‘middle-class’ demographic we used Lidl’s outstanding and previously unheralded wine selection to…