We also ran planned, produced and bought an integrated ad campaign through Global. We created an advert on Heart Radio, created outdoor campaign with Global in Brighton and London. We also created a digital campaign with Reach.
This has been a very successful campaign. It is important to remember when approaching an awareness building campaign, how can we make this relevant for consumers, for people who view the media.
Inclusion in Advertising and Content Survey Nielsen has revealed the results of a UK wide survey, conducted in collaboration with Dynata, into inclusivity in programming and advertising content, and the general media consumption of the LGBTQ+ community. 10% of the LGBTQ+ community report they have been the recipient of an advertisement online based on theirContinue reading “Nielsen Revealed Results of their UK-wide LGBTQ+”
Once you have your purpose and identity cracked there are 5 things that every brand should have in their output for 2022. Here’s what we’ll be implementing in 2022… 1. Email marketing Gone are the days of sending out blanket emails to customers. 2022 will see the emergence of hyper-segmentation of your subscriber database andContinue reading “Five marketing trends for 2022“
Jason Bull, Eurostar Commodities
Saorsie_Ronan at the Wolfcrown gallery
The never ending story of Covid19 is still dominating the news agenda, as it has done for the last 12 months. But it doesn’t mean that there aren’t any opportunities to get brands impressive coverage in print, broadcast and online. We’ve had a look at the editorial output of different publications and this is whatContinue reading “How to get coverage in the press right now”
We are delighted to be helping Mooncup turn 18 and take its mega cool brand even further into the mainstream with a national consumer PR campaign.
We are delighted to be working with leading Orthopaedic Specialists as their health PR agency to expand knowledge of their newest techniques to treat a variety of conditions. These guys deal with trauma and degenerative conditions to change people’s lives and get them mobile again. We often look for the most unsual stories because newContinue reading “Orthopaedic Specialists”