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Smell training workshops

This has been a very successful campaign. It is important to remember when approaching an awareness building campaign, how can we make this relevant for consumers, for people who view the media.

Guest blog: Chris Arnold on the importance of purpose in business

Is purpose really what the consumer is seeking? The truth about purpose and performance, the dangers of ‘values disconnect’, multiple consumer personas and the what, why, who. Simon Sinek says that consumers don’t care WHAT you make but WHY you make it, it’s all about your ethos and values (your purpose). But is that true? The answer is notContinue reading “Guest blog: Chris Arnold on the importance of purpose in business”