We also ran planned, produced and bought an integrated ad campaign through Global. We created an advert on Heart Radio, created outdoor campaign with Global in Brighton and London. We also created a digital campaign with Reach.
This has been a very successful campaign. It is important to remember when approaching an awareness building campaign, how can we make this relevant for consumers, for people who view the media.
Public relations (PR) is the practice of creating and maintaining goodwill and mutual understanding between an organization and its publics. PR is a strategic communication that builds mutually beneficial relationships between organizations and their publics. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and nongovernmental organizations, and nonprofit organizations.
Inclusion in Advertising and Content Survey Nielsen has revealed the results of a UK wide survey, conducted in collaboration with Dynata, into inclusivity in programming and advertising content, and the general media consumption of the LGBTQ+ community. 10% of the LGBTQ+ community report they have been the recipient of an advertisement online based on theirContinue reading “Nielsen Revealed Results of their UK-wide LGBTQ+”
Is purpose really what the consumer is seeking? The truth about purpose and performance, the dangers of ‘values disconnect’, multiple consumer personas and the what, why, who. Simon Sinek says that consumers don’t care WHAT you make but WHY you make it, it’s all about your ethos and values (your purpose). But is that true? The answer is notContinue reading “Guest blog: Chris Arnold on the importance of purpose in business”
Once you have your purpose and identity cracked there are 5 things that every brand should have in their output for 2022. Here’s what we’ll be implementing in 2022… 1. Email marketing Gone are the days of sending out blanket emails to customers. 2022 will see the emergence of hyper-segmentation of your subscriber database andContinue reading “Five marketing trends for 2022“
The Morris Project unveils stunning space. We have been delighted to work with, New York and London based, design studio, The Morris Project to launch their stunning interior space at London’s 22 Bishopsgate.
We are delighted to be launching De Havilland gin into the UK market. It is created by aviators and inspired by the first commercial jet from between London and Johannesburg…
Saorsie_Ronan at the Wolfcrown gallery
Juniper’s new study from has found that the total market value of digital content will reach $432 billion by 2026; rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value takes into account pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.