I really like it that consumers are getting harder to read, and are breaking free from the demographic standard boxes which have captured them.
Author Archives: heltrev
How to get coverage in the press right now
The never ending story of Covid19 is still dominating the news agenda, as it has done for the last 12 months. But it doesn’t mean that there aren’t any opportunities to get brands impressive coverage in print, broadcast and online. We’ve had a look at the editorial output of different publications and this is whatContinue reading “How to get coverage in the press right now”
Producing outstanding stories
The space in newspapers is getting smaller
We are supporting Feed London
Give the gift of Christmas dinner this year We are delighted to be helping Miracles Charity which is to launch a major new initiative to support vulnerable families on Christmas Day. Containing all the ingredients to prepare a festive Christmas meal, Feed London’s food boxes will be delivered to some of the 1,000’s families predictedContinue reading “We are supporting Feed London”
Mooncup
We are delighted to be helping Mooncup turn 18 and take its mega cool brand even further into the mainstream with a national consumer PR campaign.
Orthopaedic Specialists
We are delighted to be working with leading Orthopaedic Specialists as their health PR agency to expand knowledge of their newest techniques to treat a variety of conditions. These guys deal with trauma and degenerative conditions to change people’s lives and get them mobile again. We often look for the most unsual stories because newContinue reading “Orthopaedic Specialists”
Lidl’s Middle Class Wine Drinkers
We were blown away with the scale of our campaign for Lidl. To drive trial into a more mainstream ‘middle-class’ demographic we used Lidl’s outstanding and previously unheralded wine selection to…
Unspun
We created the brand, look and feel for this new marketing blog and community site which compares agencies from different sectors and ranks them by user review
Red Tractor
At the very heart of the UK food industry we have powered communications for Red Tractor dealing with consumer awareness raising campaigns to strategic crisis communications.
Does PR work?
Does PR even work? “We got nothing back.” Yes we can! I hate to start on a negative but I can’t tell you the amount of times that a potential client tells me that they had a ‘bad experience’ with a PR agency. Although it’s tempting to tell them that they would have a betterContinue reading “Does PR work?”