What is Public Relations?

Public relations (PR) is the practice of creating and maintaining goodwill and mutual understanding between an organization and its publics. PR is a strategic communication that builds mutually beneficial relationships between organizations and their publics. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and nongovernmental organizations, and nonprofit organizations.

Nielsen Revealed Results of their UK-wide LGBTQ+

Inclusion in Advertising and Content Survey Nielsen has revealed the results of a UK wide survey, conducted in collaboration with Dynata, into inclusivity in programming and advertising content, and the general media consumption of the LGBTQ+ community.  10% of the LGBTQ+ community report they have been the recipient of an advertisement online based on theirContinue reading “Nielsen Revealed Results of their UK-wide LGBTQ+”

Guest blog: Chris Arnold on the importance of purpose in business

Is purpose really what the consumer is seeking? The truth about purpose and performance, the dangers of ‘values disconnect’, multiple consumer personas and the what, why, who.  Simon Sinek says that consumers don’t care WHAT you make but WHY you make it, it’s all about your ethos and values (your purpose). But is that true? The answer is notContinue reading “Guest blog: Chris Arnold on the importance of purpose in business”

Five marketing trends for 2022

Once you have your purpose and identity cracked there are 5 things that every brand should have in their output for 2022. Here’s what we’ll be implementing in 2022… 1. Email marketing Gone are the days of sending out blanket emails to customers. 2022 will see the emergence of hyper-segmentation of your subscriber database andContinue reading Five marketing trends for 2022

Digital forecasts significant growth by 2026

Juniper’s new study from has found that the total market value of digital content will reach $432 billion by 2026; rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value takes into account pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.