Digital forecasts significant growth by 2026

Juniper’s new study from has found that the total market value of digital content will reach $432 billion by 2026; rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value takes into account pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.

NHS enters the 100 Most Connected UK Brands Index

After an unprecedented year for the NHS it enters the UK’s most connected brand index for the very first time. Results show that the NHS brand is a crucial, indispensable and loved institution for British people. The NHS enters the Index for the first time in 2nd place – ranking higher than Google, Netflix andContinue reading “NHS enters the 100 Most Connected UK Brands Index”

Experts predict a mass exodus from WhatsApp

We’re not sure how we feel about this because we love WhatsApp but the experts are predicting a mass extinction event. A new national survey has revealed the full extent of the WhatsApp mass exodus, with 12.6 million Brits either having deleted the messaging app or planning to do so, as concerns about data sharingContinue reading “Experts predict a mass exodus from WhatsApp”

Sampling is eternal and here’s why…

Benefits of giving out free samples You might be a little reluctant to give away free samples or demonstrations of your products and services. After all, there’s no guarantee that you’ll see a return on your investment. However, isn’t that the same for any other form of marketing? Promotional merchandise is all about raising brandContinue reading “Sampling is eternal and here’s why…”